Promoting the principles of the circular economy, of new business models can be solutions for a more prosperous society, less dependent on primary material and energy resources, more environmentally friendly. Shared economy, which primarily involves the transformation of traditional market behaviors towards collaborative consumption patterns, which ensure a more efficient and sustainable use of resources, is in line with the principles of the circular economy and has generated business models compatible with it. This article discusses the possibility of economic shared to cause profound changes in consumer behavior towards
products and services, while highlighting the factors that determine consumer orientation
to the shared economy. The study uses data collected through the questionnaire, applied to a sample of 320 people, customers Uber company - symbol of the shared and processed economy using modeling through structural equations. The research results show that there are prerequisites for moving to a model consumption based on use.
Circular economycollaborative economyconsumer behaviourconsumption modelshared economy